ABSTRACT
After reading this chapter, you should be able to:
Understand the way tourism contributes to regional development;
Identify the key actors from both private and public sectors in the process of regional tourism development as well as the relationship between them while shaping an envi-ronment conducive to tourism innovation;
Identify specific and generic issues and constraints affecting development of the small tourism sector;
Understand the bottom-up theory that underpins the entrepreneurial behaviour of a multiplicity of stakeholders in rural localities; and
Describe the role and value of the Wairarapa case study from New Zealand in helping to provide examples of good practice in tourism development and
