ABSTRACT
After reading this chapter, you should be able to:
Understand the role of innovation in tourism;
Identify how the public sector can shape and create an environment conducive to tourism innovation;
Explain the importance of knowledge management and research in stimulating innovation at a business level;
Describe the role and value of individual case studies from Scandinavia and Scotland in helping to provide examples of best practice in tourism innovation; and
Identify the impact of specific factors in shaping innovative behaviour in tourism.
