ABSTRACT
In Portuguese, ‘bonito’ means ‘beautiful’ and there is no better word to describe the town that bears this word as its name. Located in the Central-West region of Brazil, the town of Bonito is one of the most remarkable tourism cases in the country. Its fame as a well-managed destination has spread all over Brazil, being studied by all tourism students. But Bonito is also famous amongst tourists, not only for its natural beauty but also for the marketing of its sustainable tourism model, and this makes it widely known and explored by travel agencies.
