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Rethinking identity in brand management
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Chapter

Rethinking identity in brand management

DOI link for Rethinking identity in brand management

Rethinking identity in brand management book

ByFabian Faurholt Csaba, Anders Bengtsson
BookBrand Culture

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Edition 1st Edition
First Published 2005
Imprint Routledge
Pages 16
eBook ISBN 9780203002445
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