ABSTRACT
Disney is a $6.8 billion corporation. 1 This worth is not only the revenues generated from theme parks, film, videos, and merchandise but also represents the revenues generated from Disney's holdings in major television networks, magazines, radio stations, newspapers, and major film production companies. As it has grown into a multinational corporation, Disney has increasingly come to signify so much to so many, and stands as a pillar of U.S. popular culture.
