ABSTRACT

The contexts in which assertion has acquired increased importance are now quite varied compared to the clinical settings in which it originated. For instance, its value in the work environment is recognised widely (Back & Back, 1999; Hayes, 2002; Hargie, Dickson & Tourish, 2004), particularly within predominantly female professions, such as nursing (Hansten, Washburn & Kenyon, 1999) and social work (McBride, 1998), where deference by women can undermine job satisfaction. The benefits of assertion extend beyond the immediate conflict situation by empowering workers as well as managers. For example, Korsgaard, Roberson, and Rymph (1998) found that assertively skilled persons, compared to non-assertive individuals, received fairer performance appraisals and also evidenced more positive attitudes toward the appraisal and more trust in the manager.