ABSTRACT

Aims are statements of your intended goals. They answer the question, ‘Why are you carrying out this practice?’ Values answer the question, ‘What is the point of carrying out this practice?’ In other words, a value describes the benefit to be gained from a particular activity. A justification responds to the next question, ‘Can you persuade me that the value you attribute to the practice is worthwhile?’ A justification, therefore goes a step further and explains why the claimed benefit is desirable. There is further discussion of these concepts in Whitehead (2004).