A business case for developing a corporate social responsibility policy

The rationale of this chapter is to place the broader context of corporate social responsibility (CSR) within the business strategy of construction companies, thereby offering the relevance and efficacy of adopting CSR within the industry. The chapter highlights where CSR has been adopted in businesses outside of construction as well as within construction and what the successes and failures of this approach have been. The chapter concludes with an approach to adopting CSR within the construction industry.