ABSTRACT
A perspective follows specific assumptions and develops a line of reasoning on the basis of these assumptions. As a result there is no right or wrong between perspectives. Consistency is, however, mandatory. Within strategy research but also within the field of business strategy itself one cannot use different perspectives simultaneously or one cannot use techniques of a single perspective within the framework of another perspective. As a result definitions, analyses and their findings only exist within the context of the chosen perspective. The concept of a
definition of ‘light’. Light is, depending on the research question, defined as ‘waves’ or as ‘particles’. Analysis of light as particles will not fit within the perspective of light as waves and vice versa.
