ABSTRACT
Managers are confronted with many developments that arise from both inside and outside the organization. They seek to respond adequately to all of these developments, whether they involve globalization, the development of new technologies, new legal requirements affecting the financial management of the production line, or demographic changes that result in the need for different products. In responding to these developments, managers come to realize that some trends demand conflicting
quate answer to one development may have an adverse effect on a different part of the organization.
