Media representations of sport have exploded in the past fifteen years. Today’s average American household receives approximately thirty-three broadcast and cable channels, and there are occasions when as many as ten sporting events are televised simultaneously. Over 8,000 sporting events are televised each year, an average of twenty-two per day (Gorman & Calhoun, 1994; Helitzer, 1996). Certainly much of what we know and understand about sport is shaped by the media. Relationships between mass media and sports are a prominent area of study for scholars of both mass communication and sport. Recent examples of this work include a special issue of The Journal of International Communication and several monographs dealing with media and sport relationships (Baughman, 1995; Blain, Boyle, & O’Donnell, 1993; Creedon, 1994b; R.Jackson, 1989; Larson & Park, 1993; “Olympic Communication”, 1995; Wenner, 1989a; Whannel, 1992).