The Evolving Television Sports Marketplace
DOI link for The Evolving Television Sports Marketplace
The Evolving Television Sports Marketplace book
Surveying the relationship of US sports and television entities at the end of the 1980s, Eastman and Meyer (1989) predicted that sports programming “will change …radically in the next decade” (p. 97) and become “the crucible for programming research in the 1990s” (p. 118). In the same volume, Bellamy (1989) characterized the relationship of sports and television entities as a “partnership of oligopolies…not likely to be altered in the near future” (p. 132).