ABSTRACT
The cultural political economy of the ‘liberal market economies’, as is widely noted, has been characterised in recent years by the rise and consolidation of neoliberal economic assumptions. This is reflective of a broader shift from a normative to a normalised neoliberalism. Such an ideational transformation provides an interesting test-case of the development, evolution, diffusion and institutionalisation of a new economic paradigm (Hall 1993) or set of ‘mental models’ (Denzau and North, 1994).
