ABSTRACT

Even Becky's fantasy purchases reflect her personal and professional identities. The luxury food items, magazines, and books comfort her personal woes by providing "nourishment" and escapism; these items are consumed quickly and temporarily replace the emotional need for a boyfriend. The goods from Accessorize-boots, tights, and nail file-are more "fashionable" purchases that she presumably needs to project her desired image at work: that of a well-groomed, stylish professional.