ABSTRACT
Nationale Nederlanden (NN) is an insurance company with a well-established name in its home market. Management and workers are proud to be working for a market leader in The Netherlands. They are proud of their knowledge and experience of the sound revenues of the firm and, not in the least, of the splendid new building NN moved into in the summer of 1994. However, this removal from NN's old into its new home marked more than a spatial change. The removal date also coincided with what NN's management described as a 'rotation' of its organisation. After an intensive, threeyear preparation, NN implemented a basic redesign of the organisation of its general (property/casualty) insurance company.
