ABSTRACT
Despite the recent growth and globalization of production and trade, global income inequalities are widening, especially among the developing nations and global sustainability is weakening. We suggest a macromarketing approach to resolve this situation. It is in the best interest of the governments and the multinational corporations of the developed world to offer and diffuse their development technologies 272among the developing nations. We apply the theories of economic resources, development technologies, global sustainability and distributive justice to characterize the nature, structure and ethics of such developmental interventions. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: <docdelivery@haworthpress.com> Website: <https://www.HaworthPress.com> © 2005 by The Haworth Press, Inc. All rights reserved.]
