ABSTRACT
Government technology transfer is movement of technology across political boundaries, across social sectors, or from one society to another. Technology commercialization involves applying technology in usable products for economic gain. In “free-market” societies one thinks of technology as developed by the private sector, but governments influence development, transfer and commercialization via sponsorship of, and direct involvement in, research activities, and via programs that affect market demand and transfers across political and social boundaries. This paper seeks to stimulate research into the macromarketing implications of government technology programs by developing taxonomies of objectives and actions and by reviewing these types to suggest macromarketing implications and empirical research needs. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. 4E-mail address: <docdelivery@haworthpress.com> Website: <https://www.HaworthPress.com> © 2005 by The Haworth Press, Inc. All rights reserved.]
