Social workers and other practitioners who follow the principles of evidence-based practice (EBP) systematically incorporate multiple sources of research evidence in making decisions on the most appropriate interventions and tailoring intervention options to their clients’ preferences (Sackett, Richardson, Gray, Haynes, & Richardson, 1996). Formative research is often used to tap into consumer needs and preferences so that practitioners can be more successful in selecting the most suitable alternatives. One formative research methodology, the focus group, is a qualitative research technique used widely in health behavior research to develop interventions that are more likely to be accepted, implemented, and maintained by the target population (Patterson & Lanier, 1999; Tessaro et al., 1998).