ABSTRACT
To counter increasing cocaine use among older teenagers and young adults, the National Institute on Drug Abuse (NIDA) developed a multi-media Cocaine Abuse Prevention Campaign, called “Cocaine, The Big Lie.” The first of two phases was launched in April 1986. This public service campaign, developed by Needham Harper Worldwide, under the auspices of the Advertising Council, Inc., targeted 18- to 35-year-olds with messages about the addictive qualities of cocaine, its potential for producing severe health consequences, and the need to seek treatment.
