ABSTRACT

A very long time ago, in a discussion of the constraints imposed by the standard, day-to-day routines of network broadcasting, Todd Gitlin (1979) noted that

capitalism provides relief from these confines for its more favored citizens, those who can afford to buy their way out of the standardized social reality which capitalism produces. Thus, Sony and RCA now sell home video recorders, enabling consumers to tape programs they'd otherwise miss. The widely felt need to overcome assembly-line leisure time becomes the source of a new market—to sell the means for private, commoditized solutions to the time jam. (p. 255)