ABSTRACT
This article argues that formative evaluation is the most appropriate strategy for the current developmental stage of Employee Assistance Programs (EAPs). Since most EAPs entail multiple interventions and have poorly defined success criteria, the utility of summative evaluation in this field is limited. A method for conducting formative evaluations is outlined. It involves the combination of quantitative and qualitative strategies: using a questionnaire to compare the perceived (actual and desired) role of EAP workers by significant groups in the organization; and, then by studying the organizational culture in which these programs are imbedded through interviews with key informants. Examples from a study in Israel demonstrate the usefulness of the suggested approach.
