This article provides an overview of a framework for one way of conducting formative evaluation of EAPs. First, it makes the case for formative evaluation as the most appropriate strategy for the current developmental stage of EAPs. Second, it demonstrates the use of concepts from role theory by using a study of EAPs conducted in Israel (Teram, 1977). Finally, it suggests that quantitative data must be supplemented by qualitative exploration of the organizational culture in which EAPs operate in order to enhance its relevance. . At the outset, it must be emphasized that, while this chapter is based on an empirical study, no attempt is made to describe the full details of this study. Instead, emphasis is placed on selected methodological issues relevant to the author's assumptions, experiences, and findings. Thus, those findings related to organizational cultures, are presented for demonstrating the kind of insights the proposed approach may yield. This planned deletion of detailed research findings seems more appropriate for a volume attempting to advance evaluative research of EAPs. It is also hoped that this deletion will help illustrate the main assumptions and arguments put forward..