ABSTRACT
The application of ideas and terminology drawn from marketing science has been particularly apparent in that sector of tourism which makes use of the past as a tourist attraction. Selling the past, in various forms, to the present has become one of the largest and most profitable parts of the tourism industry in many different contexts world--wide, Similarly, those concerned with the discovery and revelation of the past and the preservation and care of its surviving artefacts, whether in the form of buildings, museum exhibits or more broadly associations with historical events and personalities, have, for various reasons, become increasingly concerned with the economic potential of the information in their possession and the objects in their care. Thus, from two quite different origins a consensus has emerged that the past can be exploited as a resource, as part of a tourism product that can be marketed to particular groups of visitors.
