Breadcrumbs Section. Click here to navigate to respective pages.
Chapter

Chapter
Retail innovations in American economic history: the rise of mass-market merchandisers
DOI link for Retail innovations in American economic history: the rise of mass-market merchandisers
Retail innovations in American economic history: the rise of mass-market merchandisers book
Retail innovations in American economic history: the rise of mass-market merchandisers
DOI link for Retail innovations in American economic history: the rise of mass-market merchandisers
Retail innovations in American economic history: the rise of mass-market merchandisers book
Click here to navigate to parent product.
ABSTRACT
Introduction Retail changed in the twentieth century as small, independent retailers gave way to national chains of massive general merchandise stores. In the late twentieth century, the retail sector was at the front of American economic change. This has been especially true of general merchandise retailers and Walmart specifically. In the twentieth century, the U.S. economy shifted toward services and away from agriculture and manufacturing. The late twentieth century saw a continuing structural shift away from independent single-establishment retailers (“mom-and-pop” stores) and toward national discount chains operating large stores that deliver broad arrays of goods to multiple markets.1