ABSTRACT
The Schumpeterian perspective that informed so much of Ehud Zuscovitch's thinking and writing on economics stressed the role of creative innovation as an antidote to the meager profit margins of conventional production under neoclassical competitive conditions. Creative innovation allows one to be a price-maker rather than a price-taker, a principle he applied in his personal and professional life as often as he could, preferring as a rule the intellectual adventure of the new and untried over routine, quotidian academic production. This chapter reflects a pattern of mutual influence between Ehud and myself that colored much of our joint work — and some of the work we produced separately — the economics of innovation and technological change, reflecting Ehud's well-articulated Schumpeterian perspective and my own neoclassical training. 2
