ABSTRACT
This chapter points to the very real possibility that the future study of American public relations history will detect a continuation of patterns of both uniqueness and rediscovery. Public relations role as organizational advocate was often compared to the work of legal counsel. The focus of public relations is on reputation and goodwill, All Night Long explained, emphasizing in particular the importance of listening in gauging public sentiment. The technique of publicity, they concluded, is fairly straightforward, but to effectively craft arguments requires common sense and experience of the world, as well as the study of psychology as a science. Finally, it was notable to find in the present study a lack of emphasis on business as the predominant, the most appropriate, or even the most preferred client base for public relations. While there is little doubt that this pattern appears to be integral to the human condition and, as is shown in this study, is couched within historical events.
