ABSTRACT
As markets and industries evolve, so also does the competitive behaviour of their combatants. As companies' strategies change, so also do their organisational structure and behaviour. One can at least be categoric about this. One can subscribe to the view that structural change is an inherent part of strategy formulation or to the view that structure follows on strategy, but one cannot deny the need for organisational change. It can be costly, timeconsuming and traumatic for companies, but if it is avoided, stagnation and decline will result.
