ABSTRACT
The subject of trade advertisements calls for more detailed consideration. It has already been pointed out that the Press as an advertising medium stands midway between the circular and the hoardings. Hitherto the business of advertising in the Press has suffered from a lack of that well-organised control which the Bill-Posters’ associations exercise over their branch of the trade. And it is to be hoped that this movement towards concerted action is but the prelude to the institution of some such system of control. By the Larceny Advertisements Act, 1870, prosecutions must be brought within six months, and must have the written assent of a law officer of the Crown. These limitations, however, only apply to newspapers published at more than weekly intervals.
