ABSTRACT
Migration involves movements of people from one place to another and many Western countries have a long history of attracting immigrants from different parts of the world. The impact of migration and resettlement on the consumption experiences of immigrants has long been a matter of great interest to researchers (Hui, Joy, Kim and Laroche 1992) in various disciplines like anthropology, sociology, social psychology and consumer behaviour. The key question of how immigrants remain involved with their culture of origin (even after spending substantial amounts of time in their respective countries of destination) is an enduring one in multicultural environments like the USA, Canada, Australia and the UK. Different theoretical frameworks exist explaining the phenomena, and this chapter aims to review such frameworks and identify future research directions.
