ABSTRACT
This chapter offers a theoretical overview of storytelling research and consulting, and highlights several techniques for identifying values through storytelling. These tools may be applied by practitioners to promote change in a variety of organizational settings. Stories from British Petroleum (BP) will serve as our primary examples. The material represents an introduction to how to use storytelling to glean participants' values in the context of sustainable development and conservation. A complete blueprint is beyond the scope of the chapter. Storytelling offers an opportunity for researchers and practitioners of sustainable development.
