ABSTRACT
After Spain, Thailand and Hong Kong … Twente? Twente is a relatively low-key rural region in the east of the Netherlands. For Dutch insiders it is fondly known as the country estate of the Netherlands. ‘Why not search closer to home?’ officials at the local Chamber of Commerce asked when I became curious because I am in the process of writing a book about health cuisine, featuring 12 top chefs in 12 destinations around the world, and I wondered if the Twente region would fit in such a global book. But what started with some hesitation, turned into a rediscovery of my own green region and an unexpected destination marketing tool, full of healthy gastronomy.
