Visitor motivations, expectations and satisfaction in a rainforest context

This chapter addresses five objectives related to nature-based tourism in the Wet Tropics rainforests of Australia. It aims to:

determine the socio-demographic characteristics of visitors to a rainforest site;

examine visitor motivations for visiting the site and explore any relationships with socio-demographics;

examine visitor expectations of the rainforest;

explore visitor satisfaction with the rainforest encounter and examine its relationship with socio-demographics and provision of interpretive information;

explain what these results mean for tourism managers.