ABSTRACT
Managing diversity initiatives seek to fully develop the potential of each employee and turn the different sets of skills that each employee brings into a business advantage. Through the fostering of difference, team creativity, innovation and problem-solving can be enhanced (Davidson and Fielden, 2003). The focus is therefore much more on the individual rather than the group or team. Having a diverse workforce not only enables organizations to understand and meet customer demands better, but also helps attract investors and clients as well as reduce the costs associated with discrimination.
