Introduction

A decade and counting into the twenty-first century, business in Africa remains a scarcely charted arena that calls out for much more critical exploration and illumination. The undoubted scholarly potentials of the topic area and the continent’s economic possibilities continue to excite and challenge. This book showcases informed commentary on the contemporary realities of business practice in Africa. It also offers insightful perspectives on what might become of African economies and African businesses if appropriate transformational strategies were to be embraced, sustained and institutionalized. The book delivers on the vision of providing a volume of compelling academic, managerial and policy significance, and an authoritative reference source that reflects and resonates with ongoing changes in Africa, as the continent ‘strikes out’ more confidently towards effective integration with the global economy.