ABSTRACT
Redesign and its sidekick, rebranding, must be extensive and complex if the park is to be dismantled and the universe revised for profound diversity comfort in the twenty-first-century global context. The disability park, despite its walled containment outside of the standard world, looks like an inviting option for out-group comfort even while segregating and branding its members as needy and inadequate. This chapter encounters the space, place, policy, product, imagery, and even human branding within the context of twenty-first-century visual culture through excavating and skeptically reading what is seen and thus told about disability. The craft of visual culture and materiality in designing and redesigning disability vigorously rears up in the chapter. It also focuses on the principles of seamlessness, elegance, skepticism, proximity, and polyphony guide redesign and rebranding practices that seek to meet and craft profound diversity comfort. It has chosen to name this principle polyphony since it precisely depicts the artful cooperation that this guidance choreographs.
