ABSTRACT
Communication is well established and recognized in the traditional literature of strategy as a functional mechanism of coordination (Srikanth & Puranam, 2011). This perspective has been involved in economic approaches adopted in studying company strategy. On the other hand, the relatively new phenomenon of the communication and strategy process and the growing complexity of organizational processes offer a context in which to examine a central question in the study of organizations: how communicational practices contribute to the construction of strategic practices. To see why strategy can be understood as a communicational practice and as a concept, this chapter will examine this phenomenon in the Itaipu Technological Park during the period 2008–2010.
