ABSTRACT
This chapter explores the ability of Entrepreneurial Organization Theory (Alvarez & Barney, 2004; Burns, 2005; Busenitz et al., 2003; Bygrave, 1989; Dew, Ramakrishna & Venkataraman, 2004; Foss & Klein, 2005; Ireland, Hitt & Sirmon, 2003) to provide a unique conceptual framework that can be used to integrate and evaluate each dimension of strategic communication.
