ABSTRACT
This chapter addresses a simple problem that nonetheless defies any simple solution. The main thrust of the argument is neither novel nor surprising. And yet, whenever intelligent people with ample expert knowledge and good intentions convene to craft useful suggestions about what would need to be done in order to improve a complex real world situation that by general agreement has been analysed to be unsatisfactory, our simple problem is often ignored. Put as simply as possible, the problem can be phrased as a short question: Why should change occur?
