The ability of gender advocates to lobby effectively the World Trade Organization (WTO) and other institutions of global governance depends on the strategies they pursue to build awareness around gender issues, the creation of sharply focused policy angles and on well-glued alliances and strong collaborative partnerships. In order to increase their visibility and lessen their disadvantage of being newcomers to the areas of macroeconomics, finance and trade, feminists focused on forging strong partnerships and cross alliances among themselves and with the broader civil society movement. In 1999, over 45 gender advocates and women’s organizations launched the International Gender and Trade Network (IGTN), which arguably in subsequent years became the most influential gender advocacy organization in the international trade policy arena. This chapter focuses on the dynamics of gender organizing in the

trade area through an examination of the work of IGTN from 2000 to 2010. The aim is to explore what lessons this holds for enhanced work on gender equality and women’s economic empowerment.