Do it again!

In 1986 Ian MacMillan wrote that ‘to really understand entrepreneurship, let’s study habitual entrepreneurs’ (1986: 241). Why? He argued that habitual entrepreneurs

have had many an opportunity to attempt a business, analyze the attempt, and after several attempts recognize their mistakes and correct them in subsequent ventures – they build an “experience curve” for entrepreneuring. It is by studying the experience-driven skills and techniques that these business generators develop that we will eventually learn the “technology” of entrepreneurship.

(MacMillan 1986: 242)