ABSTRACT
Despite the rapid growth and development within entrepreneurship research, prominent and influential enquiry remains embedded within a male, US/Eurocentric perspective (Brush et al. 2009). However, challenges to the male dominance of this perspective (Ahl 2006; Ahl and Marlow 2012; Bruni et al. 2004; Carter et al. 2007; Greene et al. 2001; McAdam 2013) are gaining wider recognition and increasing acceptance. However, the US/Eurocentric perspective remains evident such that approximately 80 per cent of all academic publications reflect the Anglo-Saxon culture (Kariv 2013). Indeed, Aidis et al. (2007), Hughes et al. (2012), and Al-Dajani and Marlow (2013 a, 2013), amongst others, suggest that future research regarding the influence of gender upon women’s business ownership must acknowledge contextual diversity if it is to progress.
