ABSTRACT
In this chapter I will discuss a general theory of comic entertainment. 1 The theory is a general one because it provides a unified account of the different mechanisms in the embodied brain that support and regulate comic entertainment and the evolutionary origin of these mechanisms. I will further show how such a theory links to the PECMA (Perception, Emotion, Cognition, and Motor Action) flow model, which describes the funda mental features of the experience of audiovisual entertainment.
