Frederic Jameson’s influential characterization of the late capitalist condition – most intensively enunciated within Postmodernism: Or, The Cultural Logic of Late Capitalism, and developed within various explorations of consumer society over the past two decades (see Jameson, 1983, 1991, 1996, 1998) – represents an important contribution towards the process of propelling Marxist analysis beyond the productive confines of the factory gates, and into the complex consumptive realm of everyday life. This chapter is premised on the assumption that there is much to gain from an explication of Jameson’s late capitalist cosmology, particularly as it pertains to sport’s complex relationship with the new superstructural relations and dynamics operating as the locus of this ‘third stage of capitalism’ (Jameson, 1991: xxi).