ABSTRACT
Fifteen years ago, Moscovici claimed that ‘something’ was beyond the text when he argued that ‘the whole communicative value of the phrase is not condensed in the meaning alone’ (1994: 163). According to the author, the previous study of Social Representations (SR) has had an important limitation: ‘throughout the studies on the way representations are shaped and diffused in ordinary communication I have privileged questions of meaning’ (1994: 164). This limitation stems from two sources: a) from privileging issues of form or mental architecture; b) from the interaction between psychological content and linguistic content, especially due to the notion of anchoring, which was defined as guided by the analogy between thought and language.
