ABSTRACT
The ‘retailing revolution’ which has taken place in the UK, and elsewhere, over the last two decades, has seen a steady growth in the absolute and relative size of retailers and the replacement of manufacturer dominance of distribution channels by that of retail chains (McGee 1978; Grant 1985a; Segal-Horn 1987; Lusch 1987). Manufacturers' brands and power in the market-place no longer reign supreme.
