ABSTRACT
The global impact of demanding environmental concerns is visible in almost all contexts of contemporary communication and across geographical borders. An increasing range of multimodal texts surface continuously in various media in order to facilitate public understanding of irreversible environmental changes, to educate future generations in ecoliteracy, to promote green or disclose greenwashed corporate images and practices, or to entertain and facilitate appropriate actions as well as responses. Simultaneously, research in environmental communication tries to keep up with this rapid pace by examining environment-focused multimodal texts from the context of journalism (Doyle, 2011; Lester & Cottle, 2009), education (Maier, 2010; Reid, 2007), advertising (Corbett, 2006; Cox, 2010; Hansen & Machin, 2008; Maier 2011; Moschini, 2007), and popular culture (Brereton, 2004; Meister & Japp, 2002; Starosielski, 2011), to mention only a few relevant areas.
