ABSTRACT
In contemporary organizational settings marked by globalization, virtual work and the use of social media, individuals are increasingly experiencing their lives in a liminal space that combines virtual and actual reality (Madge and O’Connor 2005). Using technological platforms such as Facebook, Twitter, YouTube, and virtual worlds, more and more people rely on digital material (e.g., profiles, images, and videos) to present themselves in multiple settings. Although these digital objects are intangible, they nevertheless have materiality, both in the sense that they materialize or instantiate an activity (e.g., gesture), an idea (e.g., an imaginary place) or a physical thing (e.g., an avatar body) and in the sense that they matter, that is, they have significance (Leonardi 2010).
