ABSTRACT
Multimodal (inter)action analysis originated from mediated discourse theory (Scollon, 1998, 2001), interactional sociolinguistics (Goffman, 1974; Gumperz, 1982; Tannen, 1984), and social semiotics (Kress and van Leeuwen, 1996, 2001). The method has taken mediated discourse (Scollon, 1998) as its theoretical underpinning, has built upon the notion of pragmatic meaning unit (particularly the utterance) taken from interactional sociolinguistics (Tannen, 1984), and incorporates modes of communication beyond language as exemplified in social semiotics (Kress and van Leeuwen, 2001).
