ABSTRACT

Information processing is never free of partisan biases. We know from decades of research in social psychology, political science, sociology, and communication that our values and ideological predispositions influence how much bias we see in media reports (Vallone, Ross, & Lepper, 1985), how willing or likely we are to attend to particular stories (Donsbach, 1991), and, maybe most importantly, how we interpret seemingly objective pieces of information differentially, depending on our personal value systems (Brossard, Scheufele, Kim, & Lewenstein, 2009; Ho, Brossard, & Scheufele, 2008; Kunda, 1990; Nisbet, 2005).