ABSTRACT
As today's media and telecommunication companies continue to grow and expand, the challenges of staying globally competitive become increasingly difficult. Such competition has engendered a new competitive spirit characterized by a belief that size (and complementary strengths) are crucial to business survival. The need to be profitable and the fear of failure have made such companies vigilant in their attempts to right-size, reorganize and reengineer their business operations. Thus no company, large or small can afford to be casual in their approach to business. 1
